PMP Private MarketPlace

Private Marketplace enables you to control your uncommitted impressions and increase your revenue by setting up a relationship with trusted advertisers, Agency Trading Desks and/or demand-side platforms (DSPs). Private Marketplace is especially valuable if you want to work with specific advertisers or brands without setting up Insertion Orders (IOs), sending bills, and dealing with data tracking discrepancies that are all part of direct ad deals.

For advertisers, Private Marketplace means you have exclusive access to a publisher’s inventory before other demand sources, including other DSPs, advertisers, and ad networks. The private exchange also improves your spend ROI by letting publishers share exclusive impression data with you – including demographic composition, behavioral patterns, geographic location, and in-app purchase history. That data can also be supplemented with additional publisher-provided fields that fit your desired audience.

This direct relationship between supply and demand also means you can develop stronger direct partnerships with premium content publishers or advertisers without the hassle of developing direct deals. Best of all, you’re able to run and manage Private Marketplace on the same platform that you are already using.

For Publishers:

·         Increases control over uncommitted ad inventory

·         Reduces potential fluctuations in revenue due to set price

·         Enables publishers to work directly with trusted and premium content sources

·         Reduces reliance on third party ad networks

·         Facilitates working with specific advertisers or brands without setting up separate direct deals that involve Insertion Orders (IOs), sending bills, and dealing with performance tracking discrepancies

·         Allows easy and confidential sharing of proprietary data with trusted advertisers

For Advertisers:

·         Increases transparency and predictability by guaranteeing access to a specific publisher’s inventory before it is available publicly

·         Removes unpredictability of cost by getting the first bid on available impressions and limiting demand competition

·         Improves spend ROI by enabling more informed and targeted advertising buys

·         Enables advertisers to establish closer partnerships with publishers

·         Protects brand alignment by ensuring where ads will be served